Bringing Spaces To Life

Client

Sunkin

Scope

Brand Strategy

Brand Re-Positioning

Brand Identity

Marketing Collateral

Print & Digital

As the successful international developer Sunkin Group looked to increase its foothold in Australia, a new brand was required which reflects its local knowledge and vision. 

Through workshops with the team, we developed a strategy that would highlight its commitment to creating places that make an ongoing contribution to work life, home life and community life.

The name and brand mark was stripped back to Sunkin, and a simplification of the use of the parent brand’s flower motif. The result is strong, clean and contemporary. The brand strategy and its creative execution have repositioned Sunkin in a crowded market and given its people the tools to tell its story with clarity and confidence.

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