Life In Symmetry
Rob Mills Architecture
South Yarra, VIC
Print & Digital Collateral
Display Suite Graphics
For their boutique collection of just ten residences in South Yarra, Beulah engaged us to develop a strategy, name, brand identity and marketing collateral – all of which needed to reflect the ultra-premium nature of this offer.
Understanding that it would be speaking to a highly discerning, educated and local audience, the development was named Fawkner House (a nod to its location), accompanied by a traditional-style emblem that suggested a prestigious club.
As the mathematical ‘golden ratio’ inspired the design of the residences by Rob Mills Architecture and Interiors our approach was similarly balanced and symmetrical.
Beyond the rarity of the offer itself, we wanted to capture South Yarra in a new way. Our direction to photographer Vien Tran was to shoot the area’s rich and intricate details at first light. These images formed part of a hardback brochure which was strongly received by Beulah and the broader property marketing industry.