Life In Symmetry

Client

Beulah International

Architect

Rob Mills Architecture

Visualisation

Gabriel Saunders

Photography

Vien Tran

Address

South Yarra, VIC

Scope

Brand Strategy

Naming

Brand Development

Print & Digital Collateral

Brand Imagery

Art Direction

Media

Site Signage

Display Suite Graphics

Website

For their boutique collection of just ten residences in South Yarra, Beulah engaged us to develop a strategy, name, brand identity and marketing collateral – all of which needed to reflect the ultra-premium nature of this offer.

Understanding that it would be speaking to a highly discerning, educated and local audience, the development was named Fawkner House (a nod to its location), accompanied by a traditional-style emblem that suggested a prestigious club.

As the mathematical ‘golden ratio’ inspired the design of the residences by Rob Mills Architecture and Interiors our approach was similarly balanced and symmetrical.

Beyond the rarity of the offer itself, we wanted to capture South Yarra in a new way. Our direction to photographer Vien Tran was to shoot the area’s rich and intricate details at first light. These images formed part of a hardback brochure which was strongly received by Beulah and the broader property marketing industry.

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