Naming & Identity
Print & Digital Media
Drawing inspiration from the rich heritage of Toorak’s renowned and time-honoured residences, ADA stands as a testament to the essence of embracing new possibilities and immersing oneself in the vibrant tapestry of life. For those who are captivated by the allure of embarking upon uncharted journeys, ADA presents an avenue to script a novel chapter in their personal narratives. Conversely, for those who find solace in revisiting familiar corners of existence, ADA offers a means to rekindle a profound connection with a life that is already deeply cherished and understood. Just as Toorak’s historic homes have woven themselves into the fabric of the neighbourhood’s identity, ADA aspires to become an integral thread in the ongoing story of this illustrious locale.
Our marketing and sales approach delved beneath the surface, meticulously designing each element to encapsulate and amplify our brand’s ethos — the pursuit of sophistication through the art of simplicity. From layout and typography to colour palette and imagery, every detail was orchestrated to harmoniously resonate with our target audience, reaffirming our distinctive industry positioning.
In recognition of Conrad Architects’ expertise and the captivating allure of Toorak, we curated a publication series that showcased intricate details, gracefully enclosed in a custom slipcase, nurturing a sense of communal admiration. This collection serves as a bridge connecting long-time residents and newcomers to the unparalleled sophistication of this highly sought-after suburb. It embodies our commitment to elevate living experiences, uniting those who appreciate refined elegance and timeless allure.
By seamlessly integrating the grandeur of expansive architectural elements with intricate attention to detail, the artistic direction employed in the 3D visualisation of ADA accentuates the careful craftsmanship and unwavering quality embedded within the design. The outcome is a modern and contemporary ambiance that bathes the interiors in abundant natural light, fostering serene and tranquil spaces.
Collaborating with esteemed photographer Saskia Wilson, we crafted a lifestyle brochure that masterfully encapsulates the very essence of Toorak and its immediate surroundings. Our vision was to present a photographic series that skillfully reinterprets the local textures and sights, inviting viewers to perceive them through a fresh and innovative perspective. To complement the refined brand language and carefully selected colour palette, our art direction conveyed a mature and sophisticated aesthetic, in perfect harmony with the prestige of the ADA development.
ADA EMBODIES THE PURSUIT OF SOPHISTICATION THROUGH THE ART OF SIMPLICITY
Please note: The printed Broadsheet will only be mailed within Australia.