Life From
A Different Angle

Client

Buxton Projects

Architecture & Interiors

Conrad Architects

Landscape Architect

Jack Merlo

Photography

Saskia Wilson

Address

Toorak, VIC

Scope

Brand Strategy

Naming

Brand Identity

Print & Digital

Art Direction

Display Suite & Signage

Communication Strategy

Environmental Graphics

Inspired by the prestigious, long-standing homes that have defined Toorak’s reputation, ADA has been designed to embrace opportunities and explore life through a new lens. For some, it’s the intrigue of beginning a new chapter for others – its reconnecting with a life they already know and love.

Incorporating the complimentary balance of large scale structures and fine detailing, the art direction for the 3D visualisation emphasises the attentive process and quality within the design. As a result, ADA incorporates a modern and contemporary setting that creates light-filled spaces that offer calm and respite.

To illustrate the relationship between our established place and unique space, we created a set of publications to be presented in a shared custom slipcase. Every aspect of our marketing & sales collateral was closely considered to embrace our brand positioning of achieving sophistication through simplicity.

Working closely with established photographer Saskia Wilson, we designed and curated a lifestyle brochure capturing the essence of Toorak and its immediate proximity. The vision was to create a photographic series that explored intriguing perspectives of the local textures through a new lens. To compliment the refined brand language and colour palette, our art direction portrayed a mature aesthetic. 

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