WE UNDERTAKE
EVERY PROJECT FROM THE GROUND UP

Our Process

Through close collaboration with client teams, our primary goal is to unearth the brand’s core identity and capitalise on the opportunities that lie ahead, serving as the foundations for our creative endeavours. During our brand strategy workshop, we conduct a comprehensive analysis of crucial factors, including objectives, market conditions, target audience, and points of distinction, all while identifying challenges and potential avenues for growth.

Delving even deeper into the process, we craft distinctive and impactful marketing strategies that cut through the clutter of a crowded market, yielding credible leads and exceptional outcomes. Our approach seamlessly fuses time-tested techniques with innovative, forward-thinking ideas, resulting in a harmonious and extraordinary brand and marketing campaign that not only fulfills objectives but also exceeds sales expectations.

AT THE CORE OF OUR APPROACH ARE THREE KEY PRINCIPLES

STRATEGIC THINKING

At the outset of each project, we collaborate closely with clients to understand their commercial objectives thoroughly. By immersing ourselves in the market, we identify and craft compelling narratives, while a clear and consistent strategy paves the way forward, enabling us to tell brand stories with confidence and significant impact.

CREATIVE DEVELOPMENT

Our creative process starts with a solid strategy, aligning your business objectives with a purposeful and effective brand. At Grenade, we tailor captivating creative work to resonate with your target audience. Each project is unique, and our approach is customised accordingly. We continuously respond, refine, and improve to exceed our clients’ goals and uphold high standards.

ADAPTIVE APPROACH

As a strategic and creative agency, we take great pride in crafting brands that are not only robust but are also flexible enough to adapt and grow throughout the project’s lifecycle. Recognising the dynamic nature of the present times, we understand that a thriving brand and campaign must possess the ability to adjust to market shifts, embrace change, and enable reinvention when needed.

WE BELIEVE IN ORIGINALITY AND THE POWER OF PLACE

THE POWER OF PLACE

Every project we undertake is carefully considered within its unique context, whether it’s a home, a thriving business space, a social hub, or a diverse combination of these elements. We deeply comprehend the context and objectives, crafting the name, brand, story, and messaging to resonate with the project and connect with its diverse audience.

As individuals and as a team, Grenade has an extensive track record in mixed-use developments, ranging from boutique apartments to world-class precincts. These developments encompass various scales, including residential, retail, commercial, and hospitality projects, both locally in Melbourne, Sydney, and Brisbane, as well as in the UK.

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