Seeking to expand its presence in Australia, the internationally successful developer, Sunkin Group, recognised the need for a new brand that embodies its local expertise and forward-looking vision. Through collaborative workshops with the Sunkin team, we devised a strategy to emphasise their unwavering dedication to crafting environments that consistently enrich work, home, and community experiences.

The branding transformation involved streamlining the name to Sunkin, and simplifying the parent brand’s flower motif. The outcome is a compelling, modern design that exudes strength and clarity. This revitalised brand strategy, combined with its creative implementation, has effectively repositioned Sunkin within a competitive market, equipping its team to confidently articulate the company’s narrative with utmost clarity and conviction.