Naming & Identity
Print & Digital Media
Off the back of their recent success with Encore — Cremorne, our client MONNO secured an adjacent site. With the aim of replicating their proven success, they reconvened their team to orchestrate the upcoming commercial project. This fresh commercial undertaking encompasses all the distinguishing features of its predecessor, excluding the heritage aspect, and is intentionally positioned as a ‘sister’ establishment to Encore.
Everlane is a contemporary take on the traditional office designed to leave a lasting impression. An impression on Cremorne, the business community and those that will work and visit the development.
The primary brand colour, a shade of red, was chosen to mirror the brickwork at the development’s base. This choice effectively bridged the connection between the building and its industrial setting. The typography, layout and promotional materials followed a clean editorial approach, creating a refined and cultured aesthetic that resonated with the discerning target audience.
This vision was masterfully conveyed through an array of refined and unconventional communication tools. Going beyond mere facts and figures, the sales collateral for Everlane artfully illustrates the essence of the building, the ingenuity it embodies, and the advantages that will be savored by those who choose to make it their own.
CREATED TO ELEVATE THE WORKPLACE EXPERIENCE
The photography brief aimed to encapsulate the industrial charm of the region, coupled with the infusion of contemporary hospitality venues. Cremorne stands out distinctly in its offerings. Immersed in its industrial legacy, the locality retains fascinating glimpses of yesteryears. Wandering through this suburb, one encounters architectural heritage and modern cafes and eateries that now grace the entire precinct and ever present lemon tree adding the unique pop of yellow around every corner.
Please note: The printed Broadsheet will only be mailed within Australia.