A Story For
Every Season

Client

Jinding Developments

Architecture & Interiors

DKO Architects

Landscape Architects

Wild Landscape Architecture

3D Visualisation

Floodslicer

Photography

Paul Giggle

Address

Gold Coast, QLD

Scope

Brand Strategy

Naming

Brand Identity

Print & Digital

Art Direction

So much more than a seasonal holiday haven – Surfers Paradise is a seaside city undergoing a reinvention. Our client Jinding recognised this and worked with architects DKO to design a residential response that spoke to the notion of home – rather than resort style living.

In developing the campaign for this residential development, we looked to change perceptions of the typical sun, sand and surf offering, the transient nature of a coastal town. To cast the net wider and develop a campaign that embraces the broader Gold Coast region and its year around offering, across the seasons.

This led to a robust campaign and story that speaks to the beauty of the changing seasons both within the residences and in the surrounding region. A universal language, a cross cultural platform, an opportunity to regularly connect with the target market and refresh the campaign message.

The name we gave this project is SORA – which means SKY. It was the perfect name to connect the physical scale of the building to the landscape and of course the seasonal campaign. SORA is a response to the changing landscape of the Gold Coast. 

The brand was represented by the creation of an understated yet confident brand mark, seasonal colour palette, paired with a beautifully curated series of images taken by Paul Giggle on location, and a strong set of seasonal messages.

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