Urban Living On A New Scale
6 Degrees Architects
Print & Digital Collateral
Display Suite Graphics
MAB Corporation’s subsequent development in NewQuay brought together many architectural styles (Spanish terracotta, Melbourne laneways, Italian piazzas) and many offerings (apartments, loft-style residences, commercial offices).
With so much going on, the brand needed to communicate the offering’s scale and position itself as a destination.Taking its name from the Spanish word for scale, Escala embodies the grand proportions and grand vision of this significant project.
Art direction showcased the project from interesting perspectives, while a video produced with Binyan Studios reintroduced NewQuay to the market. Alongside a successful residential campaign, the commercial spaces of Escala were marketed to the creative industry. These spaces were 100% sold within a few weeks on the market.