Artfully Appointed

Client

CostaFox

Architect

Fieldwork

Interiors

Mim Design

Address

Cremorne, VIC

Scope

Brand Strategy and Positioning

Brand Identity

Print & Digital

Signage & Wayfinding

Art Direction

When the established developer CostaFox secured a heritage building in Cremorne, our objectives were twofold: attract leading businesses to a new commercial address; and elevate our client in the process. For any commercial building, location is critical, and in this case, that meant repositioning the perception of Cremorne from industrial to white collar.

The project’s name – Encore – was also twofold. It pays homage to the buildings past as a sound recording studio – Sing Sing Studio* as well as the opportunity to have a second chance to shine via the design response developed by Fieldwork and MIM Design.

Our creative narrative extended this concept by presenting a modern workplace that embraces traditional practices for a new generation. Encore’s brand and collateral were perfectly targeted to its intended audience, with the entire building sold before the on-market launch.

*Sing Sing Studio has seen a cavalcade of famous local and international artists walk through their doors since the early 1980s, including such greats as The Black Eyed Peas, Elvis Costello, KISS, Lady Gaga, Jimmy Barnes, Midnight Oil and Powderfinger.

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Jason Chatfield is an Australian cartoonist and illustrator based in New York. His work has been published in magazines and online, and in books published by Penguin Random House and Harper Collins. He is the current President of the National Cartoonists’ Society (Est. 1946.) and an internationally syndicated cartoonist, writing and drawing the iconic strip Ginger Meggs (Est 1921) which is published daily in 34 countries through Andrews McMeel Syndication.

Jason Chatfield is an Australian cartoonist and illustrator based in New York. His work has been published in magazines and online, and in books published by Penguin Random House and Harper Collins. He is the current President of the National Cartoonists’ Society (Est. 1946.) and an internationally syndicated cartoonist, writing and drawing the iconic strip Ginger Meggs (Est 1921) which is published daily in 34 countries through Andrews McMeel Syndication.

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