When the established developer CostaFox secured a heritage building in Cremorne, our objectives were twofold: attract leading businesses to a new commercial address; and elevate our client in the process. For any commercial building, location is critical, and in this case, that meant repositioning the perception of Cremorne from industrial to white collar.

The project’s name – Encore – was also twofold. It pays homage to the buildings past as a sound recording studio – Sing Sing Studio* as well as the opportunity to have a second chance to shine via the design response developed by Fieldwork and MIM Design.

Our creative narrative extended this concept by presenting a modern workplace that embraces traditional practices for a new generation. Encore’s brand and collateral were perfectly targeted to its intended audience, with the entire building sold before the on-market launch.

*Sing Sing Studio has seen a cavalcade of famous local and international artists walk through their doors since the early 1980s, including such greats as The Black Eyed Peas, Elvis Costello, KISS, Lady Gaga, Jimmy Barnes, Midnight Oil and Powderfinger.