Brand Strategy Naming & Identity Brand Development Art Direction Brand Imagery Print & Digital Media Sales Campaign Display Suite
PROJECT OVERVIEW
Named after Tulloch, one of Australia’s most celebrated thoroughbred racehorses, Tulloch House is the second residential release within Mirvac’s Ascot Green precinct, a visionary addition nestled in Brisbane’s prestigious Eagle Farm Racecourse. Its launch marked the perfect moment to shift the focus beyond the racing heritage, embracing the expansive green spaces and flourishing native flora that define the site. This natural connection allowed Tulloch House to resonate with a broader audience, offering a fresh perspective rooted in the beauty of its environment.
ART DIRECTION
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BRAND DEVELOPMENT
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.