When our property developer client wanted to move beyond property development, we were engaged to rename, rebrand and reposition the business. While evolving the brand, we were mindful not to lose any of the intelligence, professionalism and experience at the heart of this multi-family business.
The brand we developed was Kaleida – a name and a graphic response inspired by the beauty and dynamic nature of a kaleidoscope. An engaging use of colour, texture and imagery reflects the diversity of the business and its ever-evolving offer. Above all, the new brand speaks to the opportunity and flexibility of its exciting future.