Naming & Identity
In response to our client’s aspiration for diversification, we undertook a comprehensive rebranding effort, aimed at expanding their business beyond property development. This multifaceted initiative involved renaming, rebranding, and strategically repositioning the company while preserving the core values that had long defined their success.
Our approach revolved around three pillars: intelligence, professionalism, and experience. The new brand identity was carefully designed to convey a sense of sophistication and business acumen, showcasing their strategic prowess. Simultaneously, we highlighted their unwavering commitment to professionalism, ensuring that the repositioned brand would reflect the high standards they consistently upheld.
Grenade partnered with experimental artist Zach Lieberman to craft a series of unique brand images, breathing life into the corporate stationery and website. These striking visuals were derived from various environmental images that vividly portrayed the expansive landscapes Kaleida specialises in.
The logo design showcased a modest notch in the letter “K,” symbolising the company’s forward-thinking approach. The neutral grey colour palette was deliberately chosen to allow the brand and project images to prominently stand out.
AT THE FOREFRONT OF THE MARKET
Please note: The printed Broadsheet will only be mailed within Australia.