Residential
Golden Age
Brighton
Paul Giggle
Lilli Waters
Paul Giggle
Paul Giggle
Mr P Studio
Brand Strategy
Brand Identity
Brand Development
Art Direction
Brand Imagery
Print & Digital Media
Website
Sales Campaign
Social Media
Site Signage
Maritima Brighton presented an exceptional opportunity to create a sophisticated residential brand grounded in place, history and coastal prestige. Built in 1867 as the home of renowned natural scientist Sir Frederick McCoy, Maritima House was later acquired by Xavier College in 1936.
Now thoughtfully restored by Golden Age, Maritima House forms the heart of the estate as an exclusive residents’ clubhouse, framed by its majestic heritage oak. Surrounding this historic centrepiece is a new gated residential community masterplanned by Carr, where refined contemporary townhomes, meandering pathways and shared spaces are woven through lush coastal gardens designed by TCL.
Inspired by the site’s evocative name, Brighton’s colourful bathing boxes and maritime signal flags, we developed a distinctive maritime identity balancing heritage character with Carr’s refined contemporary architecture.
Applied across every campaign touchpoint, the complete design language feels vibrant yet timeless—capturing the elegance, exclusivity and restorative spirit of bayside living.
The staged nature of the masterplan called for a cohesive brand architecture capable of evolving across multiple residential releases. We developed a flexible system of maritime-inspired symbols, assigning each stage its own distinctive brand mark and beach box inspired colourway while maintaining connection to the overarching identity.
A hero masterbrand brochure introduced the location, clubhouse and lifestyle proposition, supported by individual brochures for each release and brought together within a bespoke slipcase.
Pared-back typography and generous negative space created a refined, adaptable framework across print and digital, echoing the clarity and restraint of Carr’s architecture while giving every release its own presence.
Produced in a challenging Melbourne climate, our photographic direction captured the spirit of Brighton’s bayside setting through a lens of international coastal elegance, elevating the clubhouse and residential offering beyond the expected.
Photographer Paul Giggle brought experience creating premium global brand imagery, balancing candid lifestyle moments with composed hero compositions. Styling introduced our maritime colours, geometric stripes and refined coastal accessories, creating connections to the broader brand identity without feeling thematic.
Across the campaign, residents were portrayed enjoying the estate’s architecture, gardens, wellness spaces and social amenities. The result is an aspirational yet natural depiction of coastal living, shaped by sophistication, warmth and a sense of escape.
