Residential
Healey & Co.
Toorak, VIC
Cera Stribley
Jack Merlo
Stab Studio
Jeremy Wright
Brand Strategy
Identity & Development
Art Direction
Print & Digital Media
Website
Sales Campaign
Having patiently waited for three decades in search of the ideal land parcel for development, Healey & Co brought forth an exhilarating proposal to Grenade — a collaboration to inaugurate their premier boutique development, 10 Devorgilla Avenue. This project seamlessly marries classic architecture with a prestigious Toorak locale.
To foster a sense of confidence and trust in the Healey & Co brand, we crafted a strategic positioning statement, which was consistently integrated throughout the marketing campaign for the development. This approach not only promoted the project but also established an authentic and personal connection with potential buyers, serving a dual purpose of engaging the audience while showcasing the project’s unique appeal.
Embracing the theme ‘Bold Meets Bright,’ our brand design incorporates muted greys to exude quality while infusing warmer tones to reflect a dynamic and vibrant lifestyle. The brand’s strategic approach revolves around authenticity, sophistication, and playfulness, masterfully capturing the interplay between the development’s refined architecture and its lively surroundings.
Every aspect of the sales and marketing collateral was meticulously crafted down to the finest detail, ensuring a comprehensive suite of marketing plans, project brochures, an informative website, customised fixtures and finishes for each residence, and attention-grabbing signage.
Cera Stribley Architects adeptly transformed the alluring cosmopolitan atmosphere of the locality into a seamless fusion of enduring grace and contemporary lifestyle. Situated in the midst of Toorak’s idyllic streets, the residences were meticulously crafted to achieve a delicate equilibrium between modern refinement and the enduring allure of the surrounding neighbourhood.
In close collaboration with photographer Jeremy Wright, we carefully curated an array of nearby retail and hospitality establishments that epitomised the essence of vibrancy, brightness, and eclecticism. This collaborative endeavour aimed to complement the more subdued palette of the 3D visualisation by accentuating the diverse cultural richness of the dynamic Toorak community.
Please note: The printed Broadsheet will only be mailed within Australia.
