Carved From History

Client

Golden Age

Architect & Interiors

FJMT

Visualisation

Foodslicer

Photography

Ross Honeyset

Address

The Rocks, NSW

Scope

Brand Strategy

Naming

Brand Development

Print & Digital Collateral

Brand Imagery

Art Direction

Media

Site Signage

Display Suite

Given its position within The Rocks overlooking the harbour towards the Opera House, this multi-residential offering from Golden Age required a brand that reflected its unrepeatable significance. Our name, The Harrington Collection, embraced the multiple offerings within this project: terrace homes, penthouses and apartments.

Each residential type was given its own identity and a visual language influenced by the signature tile patterns of the Opera House. We worked closely with renowned photographer Ross Honeyset to capture a series of images around The Rocks titled ‘A collection of moments’.

Grenade Studio has been engaged by Golden Age on many projects, with The Harrington Collection a standout example of strategic, creative and adaptive thinking coming together. The campaigns for all residential types evoked this offer’s rarity and connected instantly with the target markets.

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