To ensure that each residential type had its own distinct character, we developed unique identities by drawing inspiration from the iconic tile patterns of the Opera House. In collaboration with the renowned photographer, Ross Honeyset, we captured timeless moments around The Rocks through his lens, resulting in a captivating series titled ‘A Collection of Moments.’

The main brochure, presented in a large format, prominently featured Ross’s evocative images, while also housing a smaller inset product brochure. Taking cues from the renowned sandstone texture that defines The Rocks, we carefully selected a tactile material for the brochures dust jacket, mirroring the sandstone’s colour and texture. The resulting marketing collateral stands as a striking representation of an iconic Australian landmark, combining design, photography, and texture to create a compelling narrative.