The Perfect Fusion Of Botanic & Contemporary Living

Client

B&B Property

Architect

Idle Studio

Visualisation

Afterglow

Address

North Melbourne, VIC

Scope

Brand Strategy

Brand Development

Print & Digital Collateral

Brand Imagery

Art Direction

Media

Site Signage

Display Suite Graphics

Website

The Wardian takes its name from a wardian case, a device that was once used to transport plant species around the world. The tall rectangular shape and elegant glasswork reflected the architecture of this project’s five-storey townhouses and the greenery that flowed throughout the residences.

The wardian case was incorporated in our collateral, photographed with different plants to create a suite of marketing images, while careful art direction of the render imagery emphasized the bright and airy spaces of the interiors despite their relatively shallow depth. The Wardian brand encapsulates how strategic and creative thinking work hand in hand from concept to execution across the website, signage and display suite.

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