The Art Of Luxury
Golden Age Group
Print & Digital Collateral
Display Suite Graphics
Working with Golden Age once again, we were engaged to develop a name, brand and positioning for an apartment development within an architecturally significant building. Drawing on both the site’s proximity to Melbourne’s performing art precinct and the developer’s connection with the arts, our response was titled Opera with designs inspired by the movement and beauty of a dancer’s skirt.
The brand’s narrative was similarly inspired, with storytelling in the printed brochure written around ‘acts’ alongside curated imagery featuring a dancer from the Australian Ballet. The brand and design elevated Opera above other towers along St Kilda Road, and positioned the tower as a true landmark on this iconic boulevard.