Some locations sell themselves, and some take a little more work. The challenge of the high-end property development Anchor & Cecil was to reposition Prahran to those who may not have considered it before. Building on our community workshop, the strategy highlighted that living here is not all about grit and grunge; there is also a highly sophisticated side, as reflected in the project’s refined interior design.

Our brand identity embraced this duality. Elegant yet honest. Classic yet contemporary. In essence, a place perfect for those who desire both comfort and character. Without a display suite, our creative across print, digital, and video assets did the heavy lifting for this campaign, elevating the location through both luxury cues and local textures.